What’s in the Bun is partly inspired by games like Play Judgey. The food incident data in “What’s In the Bun?” was first sourced from the website, Throw It Out The Window, and then cross-referenced with a wide variety of Chinese and international media, as well as environmental and medical organizations. The project also sought food safety expertise at the University of Toronto. Each reported incidence has additionally been cross-checked against the website Foodmate.net, the largest food industry portal in China. Foodmate.net was developed by Global FoodMate, a company that has a close partnership with National Center for Health Inspection and Supervision, the Chinese FDA, Chinese Food Science and Technology Academy, Bureau of Entry-Exit Inspection and Quarantine, and other regulatory bodies.
On February 22nd, “What’s In the Bun?” hosted an online, live, expert driven ask-me-anything (AMA) event on food safety. For one hour, users accessing 520baozi.com were automatically redirected to the ask-me-anything Q&A platform. An expert panel – consisting of three organic food and agriculture experts from within China, one China environmental pollution expert based in the UK, and the DPS Team – answered questions live related to food, food safety, and the game’s design. Over the course of the event, the Q&A platform received 9704 likes by 16,000 engaged and active users who submitted 414 questions in one hour.